THE ASP DATABASE

Application Service Providers (ASPs) offer a clear alternative to traditional methods of acquiring major software systems. Given their focus and technology requirements, ASPs represent a unique segment of the market that require a targeted sales and marketing approach. The ASP Database from Harte-Hanks gives companies selling into this space the business and technology overviews they need to effectively identify and sell to the most promising ASP prospects. Comprehensive profiles have been developed for 440 of the (estimated) 800 true U.S. ASPs in business today.

The business profile of each ASP includes the following:

• Primary and secondary value-added services
• Vertical market focus
• Types of applications hosted
• Hardware and software partnerships
• Billing methods
• Type of access provided
• Number of IT employees

The ASP technology profile features details on the application server, data warehousing and data storage environment, along with information about the site’s backbone providers and total bandwidth capabilities.

Up to five contacts/decision makers are also available at each ASP.