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THE CHANNELS DATABASE
Harte-Hanks gives unprecedented insight into the product, marketing and sales trends in the channel with in-depth profiles of over 30,000 North American resellers of computer, communication, and Internet products and services. The Channels Database is designed for technology companies that either use or are planning to use channels as part of their overall go-to-market strategy. The database is an ideal tool for:
- Segmenting the channel
- Managing a two-tier distribution channel
- Monitoring competitive programs
- Leveraging cross-sell opportunities
- Identifying new resellers for specific products and services
- Predicting partner success
Each individual profile features the following content:
Business Profile
- Reseller type (VAR, ISV, Systems Integrator, etc.)
- Value added services offered
- Vertical markets targeted
- Geographic focus (international, national, regional, local)
- Revenue by product type (hardware, software, services)
- Sales approach (% sales by inside vs. outside sales, use of e-commerce)
- Primary distributors utilized
Technology Sales Overview
- Manufacturers sold in the following technology areas:
- Personal Computers
- Systems & Servers
- Software & Operating Systems
- LAN
- E-business/Internet
- Networking
- Printers
- Storage
- UPS
- In-house software development specialty
- Certified reseller programs or development partnerships the firm participates in
- General services provided
Contacts/Decision Makers
Up to five contacts/decision makers are also available at each reseller.
Select here to see a sample Channels Database profile.
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