- nTouch Response Center
Real Solutions for Today’s CRM Challenges
- Introducing Easy-to-Use, Web Based Tools and Services from Harte-Hanks
· Increase Sales Rep Productivity
· Route Leads Immediately to the Best Sales Rep, Broker or Partner
· Reduce Overhead of Order Processing, Fulfillment, and Support
· Enhance Effectiveness of your Partners by providing access to opportunities, collateral, order tracking, and more…
· Increase Marketing Effectiveness
· Reduce Support Costs by Automating Key Marketing Functions
- Lead Qualification and Routing
Whether your inquiries are received through an 800 number, Web site, email, or BRC, Response Center’s powerful lead qualification process will qualify each opportunity and evaluate it based on your specific lead scoring criteria. Qualified leads are then automatically assigned to the appropriate sales representative, ensuring that the right members of your sales/marketing organization are informed of valuable opportunities, in a timely manner. And that’s just the beginning:
· Enrich your leads with data from 3rd party sources, including the CI Technology Database
· Capture closed loop information to determine your marketing ROI
· Track sales person productivity
· Analyze your inquiries to determine the effectiveness of your marketing activity
· Synchronize with industry leading SFA applications, allowing mobile user to work their leads off-line
- Integrated Approach to Marketing Services
The nTouch Response Center integrates all aspects of marketing program support into a single point of control. With five core modules, designed to work either individually or together, and over a dozen pre-designed reports, the Response Center empowers sales and marketing personnel to manage business more effectively. The web-based services can also reduce the work required to support large sales and marketing organizations by providing:
· Online Order Entry – world class fulfillment and distribution of hard copy collateral & product as well as leading edge electronic document delivery.
· Event Management – Including online registration and real time event reporting.
· Campaign Management – Keep all of the essential details of your marketing campaigns in a single, easily accessible location.
- Integrated Approach to Marketing Services
· Availability – You have instant, up to the minute access to sales and marketing data over the Internet, 24-hours a day, 7 days a week.
· Consistency – A single, unified database puts all of your information in one place.
· Customization – Different views match the needs of different users, and there is a wide range of options for custom-fitting your solution.
· Sophistication – Dynamic, state-of-the-art query capabilities let you see your data whenever, and however you want.
